INTRODUCTION TO ODYSSEY DESIGN

In the ever-evolving world of business, there has been a trend over the last ten years:  more and more small businesses or home-based, cottage industries have come into being as people have moved away from working for large corporations and cutting-edge companies where they had to deal with the stressors associated with them, as well as commuting to these jobs.

Small businesses need to be marketed, and the dollars may not be plentiful to sink a lot into marketing and advertising budgets - the two necessities to get a business off the ground floor.  It can be a difficult task in depositing advertisements into the hands of the consumers who are needing the services or products that are being offered by a multitude of smaller businesses.  Companies of a smaller nature need brochures, business cards, mailers, sell sheets, letters - tools to help promote customer awareness, and to be a competitive player in the marketplace.

My focus with Odyssey Design is to offer quality tools to you [the small business owner], without you having to become a PC expert in graphics design, a Marketing guru or a Webmaster.  I work with a local printer in Indianapolis who handles all of my printing needs.  I have been working with marketing tools since 1988, as I promoted myself and my employer [at the time] to my own customers within my commercial selling field. 

Something to remember:  almost every household has a computer, and companies are very dependent on the efficiencies of all that a computer can in organizing, record-keeping, marketing, advertising, paying the bills and payroll, planning, and researching.   The key word here is efficiencies.  A small business relies heavily on one to three key players for the daily operations.  My niche is to be that invisible, yet much-needed person who "puts the image of your business out there for the world to see".

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